Veronica Sheaffer has always been inspired by elegance and glamour. She was born on an army base, and grew up in a small town in Illinois; but longed to move to the cities she saw in old films. As a teenager, she taught herself to sew from an old Vogue instruction book, and everything from classic novels to antique laces led her to cultivate her modern romantic aesthetic. After high school, she moved to New York City to study acting at The American Academy of Dramatic Arts, but design and fashion were always at the forefront of her mind. Years later, she took a big leap and launched a womenswear line with a friend. The positive response to her custom pieces, from both press and customers, motivated her to dive into design full time.
Veronica has an eye for detail, specializing in handwork, applique, and draping, and she strives to combine the elegance of earlier eras of fashion with modern styling. Today, she lives in Chicago and designs bridal gowns, special occasion looks and elevated ready-to-wear pieces under her label Veronica Sheaffer. Her designs have been featured in Elle China and The Cut. She takes pride in her work and self-taught skills, and sews all her own clothes as a side project when not taking care of her six-year-old daughter.