Asma Bibi found her passion for fashion at a young age. While Asma was growing up in Philadelphia, a city largely populated with American Muslims, her parents operated a clothing business and her mother taught her the basics of garment making. From there Asma taught herself more advanced skills aided by online tutorials and YouTube.
Asma’s motivation for designing a fashion line stemmed from the gap she noticed in the fashion market for modern and modest clothing that appealed to young Muslim women. In 2017, Asma launched her brand Hijabi Pop with the mission of creating modest yet trendy outfits for millennial Muslim females. In 2018, the designer showed her collection at the Fall 2018 Hijab Fest, the CLF Conference in Atlanta, and New York Fashion Week. In the future, Asma’s mission is to take her modest-wear line mainstream as a modest luxury brand. She takes pride in her determination and identity as an African-American Muslim woman.
Yeah, I can also see her clothes being attractive to any woman with a lifestyle that merits conservative clothing (Hasidim Jews, Mormons, certain Christian denominations, etc); it's a BIG market, and people want to wear attractive clothes, period.
For my vacation this Christmas, I will be visiting temples and giving food to monks so I need modest clothing, no knees or shoulders bare. I think I have one caftan that fits the bill (one that I wore almost every day when I visited Myanmar). So, I'm really interested in what she shows, and maybe it will give me ideas for my trip.
There was another Muslim designer, maybe last season? and I remember liking her outfits as well.